Pinterest is the latest network to hit the world. Although social network suspects will call it just another site, the fact is that it is different from other thousands of sites. You can also use Pinterest to promote your business.
What is Pinterest and how is it different from other social networks?
Pinterest describes itself as an online pinboard. This is where you (mostly) attach photos and other things you find interesting and share them with the world. Like other social networks, you follow people and are followers. Other users can also set up your pins, thus spreading the word.
Although there is no restriction on the types of things you can attach, Pinterest is not suitable for all types of brands. This works well if your products/services are presented visually (such as clothing, furniture, etc.), and in this case, advertising for you and your product on Pinterest may work wonders for you.
Tips for getting the most out of Pinterest for your business
Instead of wasting your time or making it worse, to the best of Pinterest, to harm your brand. , You need to know how to use it. Here are some tips to help you with this.
1 Stay active on Pinterest:
Like any social network, Pinterest is also a huge waste of time. You have to spend time each day to follow it, comment on it, etc. If you are not active on it daily you cannot expect benefits from Pinterest.
Use 2 high-quality photos:
Pinterest is about visual appeal. That is why you cannot go with the offensive images taken with your 10-year-old mobile. You need professional quality images, otherwise, you will do more harm than good to your brand. This does not necessarily mean that you need to hire a professional photographer. With the right equipment and some skills, you can create your own photos.
3 posts in the series:
When you're interested in your followers, they make it a habit to get on your board all the time. One trick to keep users interested is to post in a series. In other words, if you have 10 pictures that you want to post, do not post them all at once, but rather post them one day in 10 days, stating that this image is 1 of 10, 2 out of 10, etc.
4 Add the pin button to your site:
If you want to get work done again, you need to make it easy for users. One way to do this is to add a pin it button on your site. Check which pin buttons are available for your platform (such as WordPress, Joomla, etc.), select one of them, place it in a visible place on your site and start counting your pins / bridges. Do.
Post 5 interesting things that aren't just limited to your product/service:
People rarely come to your board to see your product, so post other interesting photos that attract users (or retain them, if you've been able to attract them). This helps you attract new users to your account because when they see a cool picture anywhere on Pinterest, they are likely to go to your profile and see your product there. If you only post pictures of your product, you won't be able to attract that many random visitors.
6 Write interesting and meaningful explanations:
Pictures are bait, but even the most unique will benefit in fine detail. In addition, a good explanation will also help your images rank better with search engines, which means more traffic to you. Be specific and precise in your description, and your users will certainly appreciate it.
Use 7 hashtags and rank boards:
Using hashtags and ranking your pins will make them more organized and easier to find. On the other hand, do not use hashtags on the go - that is, add hashtags if you really need them, otherwise your PIN will appear spam and users will leave them?
Follow users with up to 8 large follower groups:
When choosing who to follow, consider not only whether their pin is interesting or not, but also whether they have a large group of followers. When you follow such users, and especially if they decide to follow you, their huge follower base has a disputed advantage when deciding to reload something you post. Is. With the help of such power users, a rep can bring crowds across your board!
9 Repeat Interesting Things:
Like any social network, interacting with other users is key on Pinterest. Because of this, liking and commenting on other people's sticks makes a lot of sense. These give you more visibility, not to mention that in return you can get some repeat, likes and comments from other users. However, like hashtags, you also need to achieve goals. That is, do not repeat, comment, or like every single pin visible on the screen, as this will reduce your support.
Use 10 videos, charts, and infographics:
Pinterest is not just about static things, it's also a video section. Sure, it's not YouTube, but if you can make a great video about your business, don't be shy about posting it. In addition to images, you can use different charts and infographics - these are especially popular with users.
Pinterest is a fascinating place and you will find yourself barely using it. Of course, the main benefit for you is the advertising you receive. You may not be able to sell to Pinterest, but display and traffic to your site are valuable terms to drive more sales, so if your products are tailored to the Pinterest format and audience, don't hesitate, but there promote.